Amazon’s The Wilds Social Media Campaign
Roles
Art Direction
Graphic Designer
Motion Designer
Summary
Art directed the growth & sustain creative content for The Wilds Season 1, guiding a team of graphic designers and video editors to channel a tone of discovery and rebellion. Crafted a mood board inspired by trend magazines, beach culture, collage, film photography, and junk journaling, aiming for a modern, raw aesthetic that celebrated free thought and embraced diversity and inclusion. Through a multi-phase social media strategy, we captured the show’s mysterious, YA spirit, building awareness and a vibrant sense of engagement, with 1.9M interactions on IG and Twitter, connecting fans to the journey and to each other.
Award: Silver Honor in Multi-Platform Campaign, Shorty
Tools
After Effects
Photoshop
